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New Adventures

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Happy New Year everyone! I hope you all had a great holiday season and are excited for 2010! The beginning of a year is always so exciting for me because I feel like I have a clean slate. With the new year comes new goals, plans, and adventures!

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One major new thing for me this year is the transition to a new job. I recently joined the amazing team at Hurley International to head up display for a new retail concept. Now, I know a lot of you think I’m crazy for leaving my position at Anthropologie, but I am very excited to be on this new venture!

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The first store, 225 Forest, opened last summer in Laguna Beach and I joined just in time to open our newest store at the Irvine Spectrum.

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Not only do the stores have a great, creative vibe, but the product (which includes Nike, Hurley, and Converse) is really bright and fun. Each store features a customization area where you can come in and custom print a design right onto shoes, swim suits, shirts, and numerous other products.

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If you are ever in Laguna Beach or Irvine, make sure to stop by and check them out! I am very excited about the future of our unique stores and look forward to sharing more with you here!

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13 comments

1 Tammy { 01.04.10 at 3:17 pm }

Congrats!

I’ve been following your blog for a while now, thank you so much for posting pictures of your wonderful creations. It’s always so inspiring and fresh. I hope you love love love you new position with Hurley.

2 Annie { 01.04.10 at 5:22 pm }

CONGRATS! I have been blog stalking you for a while, and I am sad that I won’t get to see all of the pretty pretty anthro displays… but from what you have shown here, this new adventure seems really fun and bright! So yay!

3 shannon { 01.04.10 at 6:00 pm }

so proud of you.

4 Ashley { 01.04.10 at 8:34 pm }

I’m getting an Anthropologie in my hometown sometime this year, and I understand that you left the company. Would you recommend working there? I’ve always been a fan of the displays, and I’ve even applied some ideas to my dorm at school and bedroom at home. Ultimately, I was hoping to have a job like yours, or would you recommend a new direction? Thanks! I’ve always been a fan of the blog, and hope your new adventures with Hurley go very well.

5 Samantha { 01.04.10 at 10:01 pm }

Wow! Congrats to you. How did you get into such an amazing field?

6 MaeMae { 01.05.10 at 3:28 am }

my, ru chi!!! so proud of your beautiful ventures, soul, and talent.

p.s. everybody: she is being so modest, but they pretty much made this job for her because they saw her work and thought she was so talented. woo!

7 Sarah { 01.10.10 at 4:48 am }

A Bright and Sparkly Congratulations to you Ruthi! What a fabulous new adventure for you! We are so excited to see what beautiful creations you develop for Hurley, best of luck to you!

8 Julia { 01.12.10 at 9:10 pm }

hahaha!!! it is I, your stalker! Great job on the blog you are one of my muses, i should pay you. hehe.

9 justJENN { 01.15.10 at 3:35 am }

Congrats and good luck!

10 rubi { 01.15.10 at 3:47 am }

this is so exciting. congratulations and good luck!

11 Lisa { 01.16.10 at 7:08 pm }

hey girl- Hurley’s dope and so are you. they should be honored. :) if i ever come down for Volcom i’ll hit you up. in the meantime, let’s make something cool together.

12 Mariss { 01.24.10 at 5:30 pm }

Congrats on the new gig! Hurley is an awesome brand, and it looks like you’ll have new challenges and a ton of fun. Kudos on taking the leap :)

13 jennifer { 02.14.10 at 7:21 am }

these displays are bangin’ ruthi!
congrats on your new venture with hurley!
j.

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