New Adventures

Happy New Year everyone! I hope you all had a great holiday season and are excited for 2010! The beginning of a year is always so exciting for me because I feel like I have a clean slate. With the new year comes new goals, plans, and adventures!

One major new thing for me this year is the transition to a new job. I recently joined the amazing team at Hurley International to head up display for a new retail concept. Now, I know a lot of you think I’m crazy for leaving my position at Anthropologie, but I am very excited to be on this new venture!


The first store, 225 Forest, opened last summer in Laguna Beach and I joined just in time to open our newest store at the Irvine Spectrum.

Not only do the stores have a great, creative vibe, but the product (which includes Nike, Hurley, and Converse) is really bright and fun. Each store features a customization area where you can come in and custom print a design right onto shoes, swim suits, shirts, and numerous other products.


If you are ever in Laguna Beach or Irvine, make sure to stop by and check them out! I am very excited about the future of our unique stores and look forward to sharing more with you here!

13 comments
Congrats!
I’ve been following your blog for a while now, thank you so much for posting pictures of your wonderful creations. It’s always so inspiring and fresh. I hope you love love love you new position with Hurley.
CONGRATS! I have been blog stalking you for a while, and I am sad that I won’t get to see all of the pretty pretty anthro displays… but from what you have shown here, this new adventure seems really fun and bright! So yay!
so proud of you.
I’m getting an Anthropologie in my hometown sometime this year, and I understand that you left the company. Would you recommend working there? I’ve always been a fan of the displays, and I’ve even applied some ideas to my dorm at school and bedroom at home. Ultimately, I was hoping to have a job like yours, or would you recommend a new direction? Thanks! I’ve always been a fan of the blog, and hope your new adventures with Hurley go very well.
Wow! Congrats to you. How did you get into such an amazing field?
my, ru chi!!! so proud of your beautiful ventures, soul, and talent.
p.s. everybody: she is being so modest, but they pretty much made this job for her because they saw her work and thought she was so talented. woo!
A Bright and Sparkly Congratulations to you Ruthi! What a fabulous new adventure for you! We are so excited to see what beautiful creations you develop for Hurley, best of luck to you!
hahaha!!! it is I, your stalker! Great job on the blog you are one of my muses, i should pay you. hehe.
Congrats and good luck!
this is so exciting. congratulations and good luck!
hey girl- Hurley’s dope and so are you. they should be honored.
if i ever come down for Volcom i’ll hit you up. in the meantime, let’s make something cool together.
Congrats on the new gig! Hurley is an awesome brand, and it looks like you’ll have new challenges and a ton of fun. Kudos on taking the leap
these displays are bangin’ ruthi!
congrats on your new venture with hurley!
j.
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