Category — Hurley / Nike

One of our latest product features at Salvation was the brand new Nike 6.0 apparel line for women that just hit select stores last month.

For the front of store display I created platforms out of stacked honeycomb cardboard cut into interlocking geometric shapes. Above, I hung a mobile of similar geometric shapes with imagery from the look book as well as a simple frosted white lamp that I modified to be hung from a bright orange cord.

Each one had a frosted white lightbox top to high light the items and basically make the platforms look like glowing spaceships. (Pretty hard to see in this picture because it’s so bright!)

The line is made up of cute but comfy clothing that blurs the line between athletic and street wear–things like pull over sweatshirts with hidden pockets and brightly colored, loose trouser leggings.

Come by the store to see the full collection before it slowly starts leaving the store or check out their website here to see it online!

Another post to follow with fun images from the launch event!

New NikeSB IconxIcon displays went up a few weeks ago. We did a front of store display with a split armchair

We also installed a large window display with two mini skate ramps, a backdrop from a mural, and shop lights.

How great are these logo/seals that go with each shoe?

This collection of specially designed Hurley Silks hit our stores a couple weeks ago. Coming in a pocket tank, a racer back dress, and a dolman button up, they have been flying off the shelf.

To celebrate the release of the line we are having a girls only, private shopping event this Thursday from 7-9pm at our Irvine Spectrum store.

If you’re interested in joining us for food, drinks, styling tips, and a good time, leave me a comment here and I’ll put you on the list.